Playa del Carmen, Quintana Roo — Playa del Carmen has been selected to join the International Training and Self-Diagnosis Program for Smart Tourist Destinations (DTI), an initiative led by the Ibero-American Network of Smart Tourist Destinations (RIDTI) aimed at boosting competitiveness and modernization.
The municipality’s inclusion was secured through efforts by the Municipal Tourism Secretariat and is part of a strategy to align tourism management with international standards. The program was presented to the UN Tourism Regional Office for the Americas during the 2026 International Fair of Smart Destinations (FIDI) in Rio de Janeiro, Brazil.
As part of the initiative, Playa del Carmen will undergo specialized training and conduct a self-diagnosis to assess its development across five strategic areas: governance, innovation, technology, sustainability, and accessibility. The results will guide actions to strengthen tourism planning.
Municipal Tourism Secretary Fabiana Briseño said the program offers an opportunity to exchange experiences and best practices with destinations in Argentina, Brazil, Colombia, Peru, the Dominican Republic, and Uruguay, enhancing international cooperation in tourism.
With this membership, Playa del Carmen joins a global network focused on promoting more efficient, innovative, and sustainable tourism development models, using tools to improve visitor experiences and strengthen the destination’s competitiveness in the global market.
