Cancun, Quintana Roo — Quintana Roo accounts for 20% of Mexico’s tourism investment portfolio, which exceeds $42.5 billion nationwide, according to the Federal Tourism Secretariat.
The state leads all Mexican states with 58 projects totaling $8.3 billion, followed by Nayarit with 19%, Jalisco with 12%, and Baja California Sur with 9%.
Tourism Secretary Josefina Rodriguez Zamora announced that the national tourism investment portfolio now includes 773 projects across all 32 states, representing a 10% increase in the number of projects and a 16% rise in investment value compared to the third quarter of 2025.
“The tourism investment portfolio has become a more solid, strategic, and professionalized tool, aligned with the country’s economic and tourism development vision,” Rodriguez Zamora said.
For the first time, the portfolio includes participation from all 32 states, making it a comprehensive national instrument for planning, monitoring, and strengthening tourism investments in Mexico.
“Having information from all 32 states allows us to have a more complete national vision of tourism investments, identify trends, strengthen planning, and better monitor the development of strategic projects throughout the country,” she added.
Rodriguez Zamora explained that as part of the portfolio’s strengthening and professionalization, project registration criteria were standardized with the Economy Secretariat in alignment with the Mexico Plan. A first cleanup exercise was also conducted to keep only active projects with updated information, ensuring more accurate and comparable data for decision-making.
Starting this quarter, the portfolio includes the tourism segment for each project. Sun-and-beach tourism accounts for 28% of registered projects, followed by cultural tourism at 20%, business tourism at 15%, and ecotourism at 11%.
