Tulum, Quintana Roo — Municipal authorities in Tulum shut down two businesses in the artisans zone on Saturday after detecting at least two cases of alleged fraud against tourists, officials said.
The crackdown followed a complaint by the collective Playas Libres, in which visitors reported being pressured into paying for services they did not want. According to the testimony, a couple was approached upon entering the area and pushed to buy a package for 750 pesos per person that included snorkeling, transportation, and supposed access fees, even though they only wanted to visit the archaeological site. When they reached the ticket booth at Parque del Jaguar, they were told their payment did not cover the required entry, revealing the confusion created during the sale.
During an inspection led by the General Directorate of Oversight, municipal personnel observed National Guard officers assisting the same couple after they were allegedly defrauded by individuals known as “jaladores” (pullers), who operate through misleading information schemes.
The National Guard officers noted that such practices are common in the area, one of the busiest tourist spots in the municipality. Within 30 minutes, another National Guard unit detected a second similar case, indicating a pattern in these operations.
As an immediate measure, the General Directorate of Oversight closed and seized two establishments that lacked proper operating permits and were reportedly linked to these practices.
Members of Playas Libres Tulum have called for increased vigilance and better visitor information, noting that many tourists are unaware of public beach access or that certain services are optional.
Municipal authorities said they activated verification protocols and requested support from security forces to curb such conduct, while reinforcing institutional presence at key points.
The recurrence of cases in such a short period has raised alarms about a problem that, according to reports, is not isolated. The situation poses challenges for controlling informal commerce and regulating tourist services in a destination where visitor experience directly impacts its international reputation.
