Tulum Hotels See 20% Surge for Day of the Dead

Tulum, Quintana Roo — Hotels in Tulum's downtown and coastal zone reported an increase of between 10 and 20 percent in occupancy due to the Day of the Dead celebrations and the holiday weekend, which this year extended from October 30 to November 3.

According to a survey conducted among receptionists and managers of tourist establishments, the flow of visitors began to increase mid-week, driven by the combination of the Mexican holiday and the period of rest for workers and students.

Visitor Flow Drives Tourism Recovery

"The increased activity is noticeable compared to last year. Many guests decided to stay longer, taking advantage of the long weekend. We have reservations through Sunday and expect to reach 70 percent occupancy," commented the receptionist of a boutique hotel in the coastal zone.

Occupancy Grows in Downtown and Coastal Zone

In downtown Tulum, which concentrates the largest supply of low and medium-cost accommodations, managers reported a sustained upward trend. During the week, the average occupancy remained between 30 and 40 percent, but with weekend reservations, peaks of up to 70 percent are anticipated, similar to levels observed in intermediate seasons.

Culture and Tradition Drive Visitor Arrivals

The increase in tourists is attributed not only to the extended holiday but also to the cultural and artistic activities organized by the municipality as part of the Day of the Dead celebrations. These included catrina parades, community altars, gastronomic samples, and thematic tours, which have attracted both national and international visitors.

"Many tourists come seeking to experience the Day of the Dead in the Mexican way. They are interested in the culture, the rituals, and the colors of the celebration," stated a worker in the hotel sector, who highlighted that these festivities help maintain economic benefits during the low season.

Optimism for the Year's End

The uptick represents a respite for the local tourism industry, which in October usually faces a decrease in hotel occupancy as it is the low season. Business owners in the sector are confident that the positive trend will continue in the coming weeks with the start of the winter season and the arrival of new international flights at the Tulum airport, which could significantly increase the flow of tourists by the end of the year.