Playa del Carmen, Quintana Roo — A Spanish couple flew back to Playa del Carmen this week to report they were swindled into buying fake diamonds at a jewelry store on Quinta Avenida, authorities said.
The tourists purchased a silver bracelet set with supposed diamonds on May 7 for 36,000 pesos (about $1,800). After returning to Spain, a gemologist confirmed the stones were fake. The couple returned to Playa del Carmen on July 22 and went to the store to demand a refund. The staff told them the manager was out of town and they were not authorized to process returns.
The victims then approached the Tourist Attention and Protection Center, which guided them to file complaints with the Federal Consumer Protection Agency (Profeco) and the Quintana Roo State Prosecutor’s Office.
Police officers later visited the jewelry store to notify the business of the complaint. They noted the establishment had no visible name sign and did not display prices to the public.
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