Cancún, Quintana Roo — An exchange rate hovering near 19 pesos to the dollar will drive both international and domestic tourism in Mexico through 2027, according to an outlook from the travel platform Expedia.
Carrie Wilder, Expedia’s senior director for Mexico and Latin America, said the rate is shaping up as a key factor in drawing foreign visitors and encouraging Mexicans to vacation at home.
When the dollar rises or the peso weakens, Mexico becomes cheaper for travelers from abroad, while trips outside the country become more expensive for Mexicans — pushing them toward domestic destinations.
Higher fees, resilient demand
The forecast comes despite higher costs for visitors, including an increase in Quintana Roo’s non-resident fee and a matching federal charge. Wilder said the sector has proven resilient to such measures.
“We are in favor of anything that makes travel easier, and there are things that might be perceived as negative, but people around the world want to travel and Mexico is always near the top of the list of preferred destinations,” she said.
Travel trends for 2027
Even with a contraction in key source markets such as the United States, Expedia reports solid demand indicators for 2027, with searches for travel to Mexico growing about 7 percent a year. The company highlighted three behaviors shaping today’s travelers:
- Last-minute bookings: Tourists are planning getaways with less lead time.
- Shorter stays: Travelers favor frequent three- or four-day trips over two-week vacations.
- Set-jetting: Films and series are influencing destination choices, with Holbox standing out as one of Expedia’s Destinations of the Year.
A year of ups and downs
Wilder described the past year as a roller coaster for the tourism industry: a strong start, temporary setbacks from security incidents and a major publicity boost from the World Cup, which put Mexican hospitality in the international spotlight.
“There were headlines about Mexico’s hospitality and about how well all the foreigners who visited Mexico had a good time, and I hope we can capitalize on that,” she said, expressing confidence that the exposure will translate into bookings.
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