Cancún, Quintana Roo — What starts as an adventure to gain views on social media can end in tragedy, according to the director of Civil Protection for Benito Juárez, Antonio de Jesús Riveroll Ribbon. He warned that some TikTokers and influencers are promoting illegal entry to lagoons and private properties in Cancún, endangering the lives of those who follow such content.
Riveroll expressed concern following the death of a young man named Ever in an artificial lagoon in the El Pedregal neighborhood. He clarified that the site is not equipped for recreational activities nor open to the public.
Although the location has surveillance and access restrictions, videos began circulating on social media showing people explaining alternate routes to enter the property clandestinely.
“TikTokers or influencers, whatever you want to call these people who want to discover new things in Cancún, all they do is complicate matters and put citizens at risk,” Riveroll said.
He indicated that such posts can motivate young people and families to enter unsafe spaces without knowing the real dangers of those bodies of water, such as irregular depths, mud, currents, or areas lacking basic safety conditions.
The civil protection director stressed that many cenotes, lagoons, and private lands in Cancún are not suitable for recreational use, and urged the public to only visit authorized and supervised locations.
He also called on digital content creators to act responsibly and avoid sharing material that encourages dangerous practices or illegal entry to private property.
Finally, he urged citizens not to be swayed by viral challenges or social media recommendations that could endanger their physical integrity, reminding them that behind a viral post there may be a deadly risk.
