Mara Lezama unveils tourism plan to Spanish hoteliers

Cancún, Quintana Roo — Governor Mara Lezama Espinosa held a working meeting with representatives of INVEROTEL, the association of major Spanish hotel chains operating in the Caribbean, to review the region’s tourism outlook, challenges, and growth opportunities for the Mexican Caribbean, marketed as the World Capital of Vacations.

During the meeting, officials highlighted that Quintana Roo received 20.2 million tourists in 2025, maintaining its status as one of Latin America’s top destinations.

The state presented its international promotion strategy under the campaign “Mexican Caribbean: The World Capital of Vacations,” aimed at strengthening global positioning, boosting air connectivity, and consolidating alliances with airlines, tour operators, and international investors.

Authorities also reviewed sargassum management efforts, noting that more than 93,000 metric tons of seaweed were collected in 2025. This was supported by investments exceeding 455 million pesos (about $24 million) over the past three years, along with a comprehensive strategy that includes satellite monitoring, specialized vessels, and containment barriers.

On tourism security, officials reported improvements in infrastructure, equipment, and technology, including a state system with 10,058 video surveillance cameras and the upcoming launch of 42 Safe Stops in Cancun’s Hotel Zone.

Finally, the meeting covered strategic infrastructure projects such as the Cancún-Isla Blanca Tourist Boulevard, which involves an estimated investment of 2.733 billion pesos (about $144 million). The project is expected to benefit over 1.2 million tourists and generate around 14,454 jobs, enhancing connectivity and competitiveness for Costa Mujeres, currently the municipality with the highest annual hotel occupancy rate in the state at 78.5%.