Tulum Launches Credentialing Program for Parque del Jaguar Tourism Workers

Tulum, Quintana Roo — Quintana Roo Governor Mara Lezama and federal Tourism Secretary Josefina Rodríguez launched a new phase of regulation for tourism activity at Parque del Jaguar, handing out the first 195 credentials and certificates to service providers working in the protected coastal area.

The credentials went to workers in food and beverage service, handicrafts, water sports, paramedic services and non-motorized tourism activities, all of whom underwent a review and validation process to join an official registry of people authorized to operate inside the park.

Lezama said the credentialing program is designed to give both workers and visitors certainty, while promoting a tourism model that is sustainable and compatible with protecting the natural environment.

“This is not just about handing out cards, it is one more step toward certainty in their work,” she said.

Rodríguez said the process will not stop at the 195 workers already certified, noting that the goal is to reach 600 providers through a new application round to be announced in the coming weeks.

She also announced a series of improvements planned for Parque del Jaguar, including dedicated spaces for workers, dignified beach access, hydration stations, an electric cart, parking in the southern section of the park and a single payment system using QR codes.

Officials also plan to restore the park’s traditional access point, with work expected to be completed during the first quarter of 2027.

On air connectivity, Rodríguez said five international flights to Tulum’s airport will resume in October, while the airline Volaris is studying plans for a Guadalajara-Tulum route.

The initiative forms part of the state’s “Tulum Renace” strategy — marketed as a fairer, safer and more sustainable Tulum — which includes professional training and certification for tourism providers to raise the quality of services in the destination.

Representatives of Grupo Mundo Maya, the National Institute of Anthropology and History (INAH) and the National Commission of Protected Natural Areas (CONANP) also took part in the event.