Playa del Carmen Leads Quintana Roo Hotel Occupancy at 68.7%

Playa del Carmen, Quintana Roo — Playa del Carmen posted the highest hotel occupancy in Quintana Roo during the week of Oct. 31 to Nov. 6, reaching 68.7 percent, according to the state Tourism Department (Sedetur).

The figure topped the statewide average of 66 percent for the same period and outpaced other major destinations, including Cancún at 63.7 percent and Tulum at 58.3 percent.

Municipal President Estefanía Mercado attributed the result to the city’s tourism strategy, which includes participation in major national and international travel trade fairs and partnership agreements with other cities.

Among those alliances are sister-city and cooperation agreements with Mexico City and Rosarito in Baja California, as well as with Ibiza and Toledo in Spain.

International recognition

Playa del Carmen received the Premios Excelencias Turísticas award this year at the FITUR international tourism fair in Madrid for its community project La Ruta de la Miel y la Selva (The Honey and Jungle Route), which supports the local economy and Mayan culture.

In September, during the FIT América Latina 2026 fair in Buenos Aires, Argentina, the destination was recognized under the International Program of Smart Tourist Destinations, sharing experiences and best practices with destinations from 10 Ibero-American countries.

In October, Playa del Carmen was named Mexico & Central America’s Leading City Break Destination 2026, an award officials said reflects the work and quality of those who make the destination’s tourism experience possible.