Tulum, Quintana Roo — State and municipal officials met at the commercial area of Tulum’s archaeological zone to review security and visitor services at the Parque del Jaguar, as the destination prepares for a rise in arrivals at the start of the high season.
The meeting, held in coordination with the federal government, was led by Quintana Roo Tourism Secretary Bernardo Cueto Riestra, who said the work follows instructions from Governor Mara Lezama to keep the state government, Tulum’s municipal government and federal agencies working together.
Officials chose one of the main entrances to the Parque del Jaguar for the session and went over the details of a joint strategy aimed at improving the experience for visitors.
“In November, arrivals in this area begin to rise and the destination starts to see positive momentum,” Cueto Riestra said. “We want to take advantage of that momentum to build, together with security and municipal authorities, a safe environment and a good experience for our tourists.”
The secretary said the state is coordinating with the federal government on adjustments to the park’s access points and on strengthening day-to-day operations at the site, which has already seen changes that benefit visitors. He added that the state is working with several agencies and the mayor of Tulum on visitor services, service quality, security and promotion of the destination.
Mexican Caribbean holds its ground
Cueto Riestra also said Quintana Roo is in the final stretch of its calendar of tourism fairs and events, with the national Tianguis de Pueblos Mágicos up next. International fairs, he said, have promoted Mexican Caribbean destinations and opened talks with tour operators on partnerships, air connectivity and higher visitor numbers.
He acknowledged that the year has been shaped by global conditions that have slowed tourism growth in Mexico and other destinations, but said the Mexican Caribbean remains one of Latin America’s leading tourism references. He estimated that some Quintana Roo destinations could reach average hotel occupancy of close to 80 percent during the coming high season.
More than 13 million visitors from January to August
The secretary said the rapid expansion of the state’s tourism offering also poses a challenge, because it requires more demand and more visitors to sustain economic activity. With a complicated international outlook and global tourism growth below forecasts, he said promotion and positioning efforts must be reinforced to keep destinations competitive.
From January to August, the most recent period with consolidated figures, Quintana Roo received more than 13 million tourists, he said. The figure reflects the strength of the Mexican Caribbean, he added, though he said more work is needed to consolidate the state’s tourism offering and ensure the right conditions for visitors.
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