Leona Vicario, Puerto Morelos, Quintana Roo — Mayor Blanca Merari Tziu Muñoz awarded certificates to 19 women who completed a hand embroidery course, reaffirming her administration’s commitment to women’s empowerment, preservation of traditional crafts, and strengthening family economies.
During the ceremony, the mayor praised the participants’ effort, discipline, and perseverance, noting that learning a traditional craft helps preserve the cultural identity of Leona Vicario while providing opportunities to generate income and improve quality of life.
“Each stitch represents their effort, their desire to get ahead, and the pride of keeping alive a tradition that is part of our identity,” Merari said. She also thanked Governor Mara Lezama for supporting programs that expand development opportunities for women in Quintana Roo.
The mayor said the municipal government is working to ensure artisans not only receive training but also have spaces to market and promote their creations, turning them into a source of income for their families.
She reiterated that promoting artisan work is a priority for her administration, as handmade pieces represent a cultural heritage that preserves knowledge and techniques passed down through generations.
Through the Directorate of Artisan Promotion and the Secretariat of Economic Development and Regulatory Improvement, the municipality will continue offering courses and actions to strengthen women’s productive capacities, she said.
Tayde Rojas Campos, director of the State Employment and Job Training Service, noted that the Capacitate and Empleate programs, promoted by the state government, bring learning tools to communities to create more job and self-employment opportunities.
“This group from Leona Vicario has shown great interest in learning and improving. We hope they continue preparing to strengthen their family economy and personal development,” she said.
The course was taught by master artisan Dilma Verenice Pérez Cervantes, a recognized cultural promoter in Leona Vicario known for her work in hammock weaving and teaching traditional trades to women in the community.
Elena Gutiérrez Briceño, secretary of Economic Development and Regulatory Improvement, said hand embroidery is an expression of identity for Leona Vicario and thanked the support of state and municipal governments for actions that preserve cultural heritage while creating new economic development opportunities for artisans.
