Puerto Morelos Launches Women’s Card Program With 1,300-Peso Monthly Food Subsidy

Puerto Morelos, Quintana Roo — Mayor Blanca Merari Tziu Muñoz has kicked off the delivery of the Tarjeta Mujer Portomorelense, a new municipal program that provides a monthly 1,300-peso subsidy to 500 women to buy basic food items at participating local shops.

The program is part of the “Palabra Cumplida” strategy and is the first institutional initiative fully funded by the Puerto Morelos city government’s own resources, according to a statement.

“Today we fulfill a commitment we made to the women of Puerto Morelos,” Tziu said at the symbolic handover ceremony. “This card represents the result of a government that administers public resources responsibly and turns them into actions that directly benefit our people.”

The subsidy is intended exclusively for purchases from the basic food basket at approved local businesses. The program serves women in Puerto Morelos and the nearby community of Leona Vicario, where the card is known as the Mujer Leonense.

Of the more than 1,000 women who applied, 500 were selected in the first phase after meeting the eligibility criteria and operating rules approved by the city council.

To ensure transparent use of the funds, the Citizen Participation Department has established a Social Comptroller Committee. The committee includes the city’s Internal Control Office, the Social Development Department and councilman Antonio Chuc, who chairs the Welfare Commission.

Luis Gerardo Canul Mas, director of Welfare Programs, said the beneficiary list was compiled in strict accordance with the official call, ensuring equal conditions for all applicants.

Tziu emphasized that the municipal program complements, rather than replaces, the social assistance strategies of the state and federal governments.