Mexico Launches ‘The Great Escape’ Tourism Drive as Quintana Roo Targets Domestic Visitors for Summer

Cancun, Quintana Roo — Mexico’s federal tourism authority has launched the second edition of “The Great Escape,” a nationwide promotion offering discounts of up to 35% on more than 114,000 tourism experiences, as the country seeks to boost domestic travel ahead of the summer season.

The initiative, organized by the Tourism Secretariat (Sectur) in partnership with the National Chamber of Commerce, Services and Tourism (Conanaco Servytur), began Thursday and runs through the weekend. It includes deals on accommodation, transportation, travel agencies, tours, and recreational, gastronomic, nature, cultural and adventure activities, with installment payment options at zero interest.

A total of 6,577 tourism establishments across Mexico have registered for the program. Puebla, Mexico City, Jalisco, the State of Mexico and Michoacan lead in the number of participating businesses, but all states — including Quintana Roo — are taking part.

Popular offers include all-inclusive vacation packages, sun-and-beach destination deals, financing plans and group and family experiences aimed at domestic travelers.

In Quintana Roo, the state tourism department (Sedetur) has also intensified its promotional efforts. Officials recently completed a working tour in New York, meeting with tour operators and wholesalers to promote the state’s 12 destinations. Meanwhile, hoteliers in downtown Cancun are running campaigns in Mexico’s main cities to attract domestic tourists this summer.

Service providers such as Nauticos de Cancun and restaurant associations say domestic tourism generates higher operational activity during the summer season. They are offering special discounts and packages to lure Mexican travelers, with promotions visible on social media for hotels, parks and other services.

The push comes as data from ASUR, which operates airports in the region, shows a 6% drop in domestic passenger traffic from January to May this year. However, domestic travel has remained relatively stable compared to international tourism, which continues to decline sharply.