Mexican Companies Launch World Cup Promotions as National Team Advances

Cancún, Quintana Roo — Riding the wave of Mexico’s strong performance in the 2026 World Cup, a growing number of companies are launching promotions and incentives tied to the national team’s success, from free hotel stays to cash-back offers.

Grupo Xcaret announced a promotion offering a free admission pass if Mexico reaches the quarterfinals, with a limited registration of 50,000 people on its social media channels, each eligible for one complimentary pass.

Mercado Libre is offering a full refund on purchases if Mexico wins the World Cup. The e-commerce platform also launched an in-app game where users can predict match scores, compete, and win prizes of up to 500,000 pesos ($26,000).

In the hospitality sector, international chains such as Royalton have been running a promotion since earlier this year: national travelers who booked between April and September 2026 will have their stay refunded if Mexico wins the tournament.

Rodrigo de la Peña, president of the Cancún Hotel Association, had anticipated these dynamics. Many hotels are offering raffles for extra nights, spa sessions, or day passes, and most are running promotions in their sports bars with incentives and prizes for guests watching the matches.

Locally, restaurants and shops in Cancún are creating their own promotions, from prediction pools with special prizes to free dishes if the team advances past the fifth game, all aimed at attracting diners and customers.

Nationally, sponsors like Coca-Cola and Sabritas are also joining the festivities. Coca-Cola’s new sticker album includes collectible stickers attached to bottle labels, with 14 different designs. Sabritas invites consumers to register codes inside packages for prizes including official jerseys and balls.

Marinela, another major Mexican brand, has launched World Cup-themed promotions, while Tequila Don Julio designed a special bottle inspired by the World Cup trophy.

Although FIFA registered 344 trademarks with the Mexican Institute of Industrial Property (IMPI) to exclusively protect names, logos, mascots, and official phrases of the competition in Mexico, many unlicensed products are appearing as companies seek to capitalize on the World Cup fever.