Federal Program ‘Rutas Mágicas de Color’ Returns to Isla Mujeres
Isla Mujeres, Quintana Roo — The federal program Rutas Mágicas de Color has returned to Isla Mujeres for a new phase, aiming to beautify 120 facades in the Salina Chica neighborhood.
So far, more than 50 house fronts along Avenida Jesús Martínez Ross have been painted, and work will continue over the coming days to reach the target of 120 facades.
The initiative refreshes the appearance of homes and streets, bringing vitality to the area and improving the urban landscape for the benefit of local families, tourists, and residents traveling along the avenue on foot or by vehicle.
This program previously visited Isla Mujeres in February 2023, when it painted 120 facades on Avenida Paseo de las Aves and the iconic colorful staircases of the La Gloria neighborhood, now considered a local symbol.
Rutas Mágicas de Color is part of a national strategy that uses artistic intervention on homes and community spaces in Pueblos Mágicos and Barrios Mágicos, aiming to restore visual identity and beautify public areas.
Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx
