Maroma, Quintana Roo — Lomas Hospitality has deployed a private sargassum barrier at Destino Maroma in the Riviera Maya, aiming to strengthen beach conservation and maintain the quality of the tourist experience at its Palafitos Overwater Bungalows and El Dorado Maroma resorts.
The company said the system is designed to reduce the amount of sargassum reaching the shore and support ongoing cleaning and maintenance efforts along one of the most renowned stretches of coastline in the Mexican Caribbean.
The barrier was installed along the Maroma coast and is part of a series of measures to address the changing conditions that affect the area’s beaches each year.
Lomas Hospitality highlighted that it is one of the few resorts in the region with a private system of this kind, representing an investment in both environmental protection and tourism operations.
In addition to the barrier, the company carries out continuous sargassum collection and disposal through authorized providers in line with current environmental regulations. These actions aim to minimize impacts on coastal ecosystems and maintain optimal conditions for visitors and guests.
“Protecting the natural environment that surrounds our destinations is an essential part of the experience we seek to offer our guests,” said Sammantha Frachey, vice president of the board and CEO of Grupo Lomas.
She added that the private initiative represents a long-term commitment based on prevention and ongoing investment to maintain the quality of the destinations where the company operates.
The project includes a barrier measuring 1,050 meters in length, connected to an additional 1,200 linear meters extending toward the southern section of a neighboring property. The system consists of 42 sections with 30-centimeter-diameter floats and a barrier width of 70 centimeters. It also features an eco-friendly anchoring system using perforated stainless steel structures on rock.
Lomas Hospitality said the initiative is part of its More Inclusive™ philosophy, which focuses on combining hospitality, comfort, and environmental conservation at its tourist destinations.
