Tulum Tour Guides Pin Recovery Hopes on Cruise Ships and Year-End Holidays

A tour guide leads visitors through the archaeological zone of Tulum in Quintana Roo near the Caribbean coast

Tulum, Quintana Roo — Tour operators who lead guided visits to Tulum’s archaeological zone expect visitor numbers to pick up in the second half of October, driven largely by cruise passengers who call at Cozumel and then travel on to attractions across Quintana Roo, local guide Alejandro Torres Perera said.

Torres Perera said cruise tourism is a major source of visitors for Tulum because of the excursions that leave Cozumel for the mainland. The rise in arrivals forecast for the coming months has raised hopes of more work for those who depend on guided tours.

December Could Bring a Second Boost

Torres Perera said expectations also rest on the December holiday season, when tourism traditionally rises. For guides, the two periods together could mark a recovery after months of weak demand.

He acknowledged, however, that the sector is keeping its forecasts modest and does not expect to reach the levels seen in previous years. In stronger seasons, he recalled, activity ranged between 90 and 100 percent — figures that operators now consider difficult to repeat.

Service providers hope the traffic generated by cruise ships and then by the year-end holidays will gradually increase the number of tours. Whether that happens will depend on how many visitors actually travel from Cozumel and other destinations to the Tulum archaeological zone.

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx