Quintana Roo Courts British Travelers at WTM London Trade Fair

Cancún, Quintana Roo — Quintana Roo has opened its stands at the World Travel Market in London, using one of the travel industry’s largest gatherings to court European wholesalers and tour operators and to shape booking decisions for the coming seasons.

Bernardo Cueto, head of the state Tourism Department, announced on social media the inauguration of the Mexico and Mexican Caribbean stands at what he described as one of the most important trade fairs for the destination. The pavilion showcases the attractions and services offered across Quintana Roo’s 12 tourist destinations.

Cueto said the promotional agenda began with meetings with industry partners and representatives aimed at strengthening the Mexican Caribbean’s presence in the European market and opening new opportunities for the state’s tourism sector.

UK Remains a Key Source Market

The United Kingdom is the fourth-largest source of visitors to Quintana Roo, behind the United States, Canada and Mexico. Cueto said more than 307,000 British tourists arrived in the state between January and August this year.

That ranking has kept the state focused on promoting its attractions to a region whose travelers are now choosing destinations for upcoming seasons.

Golf Tourism on the Agenda

Among the first meetings held at the fair, Cueto highlighted talks with representatives of EULegends, a professional golf tour circuit, to explore opportunities in that niche market. Quintana Roo offers a broad supply of golf courses, along with air connectivity, hospitality and experiences.

For Quintana Roo, the WTM in London is one of the most important international fairs on its calendar, and the state markets itself to the wider Yucatán Peninsula as a global vacation destination and the gateway to the Maya world.