Playa del Carmen, Quintana Roo — Concerts, promotions and a stronger push toward domestic and regional travelers are among the options the Riviera Maya’s business sector is weighing to draw visitors during the destination’s slower periods, said José Ramón Cárdenas González, president of the Riviera Maya Business Coordinating Council (CCERM).
Cárdenas González said the Riviera Maya Hotel Association has pressed for a crisis management strategy that identifies what drives the low seasons and pairs each cause with specific countermeasures.
When arrivals from the United States and Europe decline, he said, the destination has to look to other markets. Mexican and regional tourism, he added, has helped restore activity during difficult stretches.
Among the proposals on the table is a series of concerts and an expanded calendar of cultural and musical events, aimed at giving travelers a reason to visit when demand dips. No specific events or dates have been announced.
Outlook for 2026 and 2027
After a complicated stretch, Cárdenas González said companies and the destination’s various sectors need to coordinate their efforts to revive the local economy and avoid further sharp downturns.
The business leader said he expects favorable results for the close of 2026 and for 2027, while acknowledging that external factors and political uncertainty tied to Mexico’s electoral process could affect how the destination performs.
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