Tulum, Quintana Roo — Hotel occupancy in Tulum remains well below previous years, with the recent World Cup period failing to boost visitor numbers to the Riviera Maya, according to industry representatives.
Claudio Cortés, the CROC commissioner in Tulum, said most hotels closed June with occupancy rates between 20% and 25% on weekdays and only 30% on weekends. The expected surge from the international soccer tournament did not materialize.
“We didn’t see that benefit. Most hotels are at 20% to 25% occupancy; on weekends we reach 30% and then it drops again. There was no growth as expected,” Cortés said.
Summer vacation projections are also lower than in previous years. While occupancy of around 80% was common in past years, estimates for the first week of July range from 45% to 50%, with hopes of reaching 50% to 60% later in the month.
Looking ahead, the tourism sector expects a gradual recovery starting in the winter season. Forecasts suggest November could mark a turning point, with occupancy exceeding 60%, which would improve hotel performance in the final months of the year.
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