Cancun, Quintana Roo — The Andres Quintana Roo Taxi Union has unveiled an ambitious plan to incorporate more than 1,000 Tesla electric vehicles into its fleet through a financing scheme that requires no down payment and uses taxi concessions as collateral.
Union General Secretary Ruben Carrillo said the initiative aims to position Cancun at the forefront of sustainable mobility in Mexico by modernizing the service with zero-emission vehicles. He noted that in addition to improving the user experience, drivers could significantly reduce daily operating costs by switching from gasoline to electric power.
The project’s first phase includes over 1,000 Tesla vehicles, along with the installation of charging infrastructure at the union’s facilities, the hotel zone, and other strategic points across the city to ensure continuous operation.
Fernanda Jimenez, commercial director of Tesla Latin America, said each unit would cost approximately 700,000 pesos (about $38,000). She explained that the financial plan is designed so that monthly payments can be covered largely by savings from lower operating costs and revenue from a new technology-based transportation platform.
Project backers said the platform would use official rates authorized by the Quintana Roo government, ruling out dynamic pricing used by other ride-hailing apps. The main requirement for financing is a valid concession, which serves as credit collateral and allows drivers to immediately join the electric mobility model.

