Tulum to Host CIMA 2026 Convention From Aug. 15-19

Tulum, Quintana Roo — Tulum will host CIMA 2026, the annual convention of Mexican company Ismerely, from Aug. 15-19, bringing together more than 2,200 ambassadors from across the country and international guests.

The five-day event at the Hilton Tulum Riviera Maya is expected to be one of the largest corporate gatherings held in the destination in recent years. Attendees will take part in sessions focused on training, innovation, leadership, wellness and personal development.

Local authorities said the convention will generate significant economic activity for Quintana Roo, driven by thousands of hotel room nights, spending at restaurants, transportation, recreational activities, tourist experiences and specialized services. The event is also expected to strengthen Tulum’s profile as a business destination, introducing thousands of entrepreneurs and leaders to the area’s tourism and service offerings.

Ismerely was founded by Elisa Ramírez, who drew on the traditional Mexican herbalism expertise of her parents, Elida Mireles and Jaime Ramírez. Based in Irapuato, Guanajuato, the company operates its own laboratories for research, development and quality control of its products.

The company has become one of Mexico’s fastest-growing firms in the food supplement sector, selling through a network marketing model. Its approach combines wellness, nutrition, personal development and business education with the goal of supporting entrepreneurship and creating growth opportunities for thousands of families.