Experience the New Playa Del Carmen City Brand and Let’s Playa App!

In a collaborative event, the Quintana Roo government and the municipal government of Solidaridad, led by Governor Mara Lezama Espinosa, unveiled the Playa del Carmen City Brand. This innovative strategy aims to revamp the city's image and foster a sense of community among residents. The launch took place at the Xaman-ha City Theater.

The strategy involves creating a unique identity for the city that reflects its values, attributes, and characteristics. This identity is intended to attract tourists, investors, and talent. The plan also includes the Let's Playa App, designed to gather more tourist data and provide immediate assistance to visitors.

Governor Mara Lezama Espinosa expressed her belief in the project's potential to transform Playa del Carmen. She emphasized the importance of reinvention, inclusion, innovation, and shared well-being. She also highlighted the role of tourism as a tool for social justice, aiming to generate prosperity for all.

The governor further explained that the project includes the rehabilitation of the tourist area, the introduction of new urban imagery with signage, urban furniture, and digital totems, and the provision of free Wi-Fi on 5th Avenue. The Let's Playa App and five new tourist routes are also part of the plan, aimed at boosting the local economy and focusing on destinations like Uxuxubi and rural communities such as Santa Cecilia.

Municipal President Estefanía Mercado expressed her belief that the launch of the city brand will mark a significant turning point for Playa del Carmen. She announced the launch of five diverse routes: Fishing, Honey and Jungle, Consciousness, Art, and Cycling. These routes are designed to enhance the visitor experience and strengthen the local economy. The plan also includes training for over 3,000 service providers, including taxi drivers.

State Secretary of Tourism, Bernardo Cueto Riestra, highlighted that this project signifies a new era for Playa del Carmen, which has already welcomed over 2 million visitors from January to August. The brand launch was attended by key figures including lawmaker Jorge Sanem Cervantes, president of the State Congress, and magistrate Heyden Cebada Rivas, president of the Supreme Court of Justice. Municipal presidents from Benito Juárez, José María Morelos, Puerto Morelos, and Tulum were also present.