Quintana Roo Governor Celebrates ACLUVAQ’s 40 Years as a Vacation Tourism Leader

Cancún, Quintana Roo — Governor Mara Lezama Espinosa marked the 40th anniversary of the Quintana Roo Vacation Club Association (ACLUVAQ) and its president, Miriam Cortés, during the opening of the 13th Marketing and Sales Forum, “DISRUP: Ideas That Break.”

Speaking to forum participants, Lezama said the vacation-ownership model arrived to stay thanks to the vision of developers, and she pointed to her administration’s efforts to strengthen tourism and cement Quintana Roo’s position as the “World Capital of Vacations.”

Among those efforts, the governor cited investment in security, the state’s first tourism police diploma program, cybersecurity measures, the fight against corruption, the MOBI service system for hotel-industry workers, the construction of five public hospitals, the Nichupté bridge, the Colosio boulevard and the airport highway interchange — all backed by what she described as historic spending.

“We are not going to let you down. We will keep fighting every day for more investment, more connectivity, more flights and more money for promotion,” Lezama said. “There will be smear campaigns, but my actions define me, and Quintana Roo deserves honest, decent governors who are committed and who work as allies of businesspeople.”

The governor congratulated ACLUVAQ, recognized its founders and wished the organization a long life. “Four decades of ACLUVAQ represent more than three-quarters of Quintana Roo’s history, and that is how we measure the importance of what they have done over the years. Today we celebrate an institution created to represent a new lodging model,” she said.

Cybersecurity and Training Firsts

Cortés said ACLUVAQ has led the way on several fronts: it was the first organization of its kind with a legally established development certification, the first to run a timeshare diploma program and the first to create a cybersecurity committee. She said the group also promotes a data-protection culture among its members, hosts a cybersecurity forum, connects recent university graduates with vacation clubs and organizes a marketing and sales forum featuring international speakers for industry marketing teams.

Benito Juárez Mayor Ana Paty Peralta, who welcomed attendees, said ACLUVAQ is part of Cancún’s history and has helped thousands of tourists discover and fall in love with the destination.

Also seated on the inaugural dais were Edgar Straffon, executive director of México Destination Club By Xcaret; Tom Fisher, project coordinator at Krystal International Vacation Club; Juan Pablo de Zulueta Razo, Benito Juárez’s tourism secretary; and Puerto Morelos Mayor Blanca Merari Tziu Muñoz.