Isla Mujeres, Quintana Roo — Mexican environmental authorities have approved a new hotel development in Costa Mujeres that will add 400 rooms to the mainland zone of Isla Mujeres, with an investment of 1 billion pesos (about $50 million).
The project, named Majestic Playa Mujeres and promoted by Alsteran, S.A. de C.V., includes the construction and operation of 401 suites — 391 standard suites and 10 L-shaped suites — in a five-story building with an elevator core. It will be located on lot 004, block 002, superblock 006, in the coastal area known as the Chacmuchuch peninsula.
The development falls within the Costa Mujeres Tourist Development zone, originally authorized in 2011 by the Secretariat of Environment and Natural Resources (Semarnat), which allows for a total of 6,900 rooms across 14 hotel-residential lots.
Marissa Setién Morales, general director of the Costa Mujeres Hotel Association, said investments will continue to flow this year, as the area is one of the most successful destinations in the Mexican Caribbean.
Among the most recent projects is the opening of the Hotel Excellence Coral Playa Mujeres, an adults-only all-inclusive resort with 470 rooms that represented a $220 million investment and generated approximately 3,000 direct and indirect jobs.
Another notable development is the Izla by Fiesta Americana Isla Mujeres, operated by Grupo Posadas, which features 122 oceanfront rooms and suites. The hotel has been highlighted as part of the island’s ongoing hotel renovation efforts.
The mainland zone of Isla Mujeres has become one of the most dynamic hotel hubs in the Mexican Caribbean. It currently has more than 12,000 hotel rooms in operation, a number expected to grow with newly approved projects.
The area maintains consistently high occupancy rates, with annual averages above 80% and peaks exceeding 85-90% during several periods of the year, according to the Costa Mujeres Hotel Association.
This strength has positioned the zone as one of the most profitable and least seasonal in the state. The growth of Costa Mujeres has generated thousands of direct and indirect jobs, diversified the tourism offering, and helped relieve congestion in Cancun’s hotel zone by offering a luxury alternative.
