Cozumel, Quintana Roo — Cozumel’s hotel occupancy is currently around 60%, with expectations of a summer uptick driven by promotional efforts focused on air connectivity and event tourism, according to state tourism officials.
Andrés Aguilar Becerril, deputy secretary of tourism for Quintana Roo, said the cruise segment continues to grow steadily, despite being the first activity to halt during the pandemic and the last to resume.
“Today we see a healthy destination with investment opportunities and a sports event calendar that greatly benefits tourism,” Aguilar Becerril said.
Air connectivity and event tourism are part of the promotional strategy to strengthen the island. The official noted that year-end expectations are similar to the previous year, with no substantial growth forecast due to the global economic and social context. Rising flight costs and reduced seat availability on some routes have limited expansion, though Cozumel has remained stable.
“We are being measured, but we have institutional strength to take advantage of what comes after these situations,” he added.
Regarding air connectivity, Aguilar Becerril acknowledged that projects such as a flight from Prague have not yet materialized due to infrastructure requirements at the airport, particularly the lack of a boarding stair. However, he said efforts continue and there is also interest in establishing a route from Spain to Cozumel.
“It’s part of the agenda and we are working on it, because it is in the state’s interest to achieve it,” he said.
The deputy secretary reiterated that the strategy focuses on maintaining the destination’s stability and seizing opportunities in the international market, expressing confidence in the island’s ability to continue attracting visitors by air and sea, and to remain a benchmark in sports and cultural tourism.
