Quintana Roo, a popular cruise destination, saw an influx of over two million passengers in the first four months of the year, generating an impressive $223 million in revenue. This marks a 3.9% increase from the same period last year, when the revenue was $200.8 million. The rise in revenue is attributed to an increase in average passenger spending, solidifying Quintana Roo's status as a leading destination for cruise visitors.
Across the nation, the economic benefit from the cruise market reached $325.8 million, a 6.2% increase from the same period in 2023. The average cruise passenger contributes $83.9 to the economy. This has significantly boosted destinations like Cozumel, which saw 1.8 million tourists, a 14.2% increase, making it the most visited destination on a national level.
Mahahual also experienced a surge in visitors, with 844,000 passengers arriving via cruise ships, marking a 35% increase compared to the same period last year. Quintana Roo authorities continue their efforts to promote tourism and attract more cruise ships, primarily from the United States. This strategy has enabled the state to accommodate larger capacity ships, resulting in increased economic revenue for the northern and southern ports. Recently, the Icon of the Seas, capable of carrying up to 10,000 passengers, docked in the region, providing a significant boost to Mahahual's economy, which heavily relies on cruise tourism.
Other ports that welcomed cruise passengers include Ensenada in Baja California, which recorded 93 cruise ship arrivals and 281,000 passengers. Cabo San Lucas in Baja California Sur saw 83 vessels and 257,069 passengers, while Puerto Vallarta in Jalisco welcomed 78 cruise ships and 238,471 passengers.
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