Playa del Carmen Taps HR Directors to Boost Local Hiring

Playa del Carmen, Quintana Roo — The Playa del Carmen government has brought together human resources directors from dozens of local companies in an effort to better match job seekers with employers and steady the city’s workforce.

The Economic Development and Investment Attraction Department hosted its Annual Meeting of Human Resources Directors, described by officials as a space for dialogue and coordination with the private sector. The gathering followed an instruction from Mayor Estefanía Mercado to strengthen the local economy and expand job opportunities for residents.

Estefanía Hernández Flores, who heads the department, stressed the importance of maintaining permanent coordination between government and business to understand the needs of the labor market, connect employers with job seekers and promote conditions that favor job stability.

Three Priorities Set at the Meeting

Daniel Bellamy, the city’s employment director, and Mariana Pérez, coordinator of job fairs and the Pase Playense program, took part in the session alongside representatives from companies across several productive sectors. Participants exchanged proposals on strengthening recruitment strategies and building collaboration mechanisms that respond to current economic conditions.

The meeting produced three priority lines of work:

• Identifying companies’ hiring needs with greater precision.
• Advancing a unified platform that better defines job profiles and makes it easier to connect talent with employers.
• Reducing staff turnover and promoting work environments that account for workers’ well-being and mental health.

Companies at the Table

The session drew representatives from a broad range of employers, including Hotel Devossion, The Royal Haciendas, Embotelladora Bepensa, Bahía Príncipe, Mobility ADO, Tiendas Chedraui, Grand Palladium, Gas Tomza, GoMart, Catalonia, Paradisíaco, DAC, Aceite Patrona, Hostel Che, Grupo Tergia (Z Gas), Farmacias Unión, Aguakan, Barceló, Boston’s Pizza, Inbursa and OXXO, among others.

Hernández said cooperation with the business sector is essential to building a more efficient, inclusive and competitive labor market in which companies’ needs are met by the skills of local talent.