Mexico City — More than 10 national and international business groups are negotiating a public-private partnership with Olinia, Mexico’s national electric vehicle project, to reach a production target of 50,000 units annually by 2029.
Roberto Capuano Tripp, director of the Olinia project, revealed in an interview that active conversations are underway with various industrial and financial sector players. While he declined to name specific companies, he confirmed the number of interested parties is in the “low double digits.”
The primary goal of these alliances is to strengthen the structure of the future Mexican automaker. The strategy seeks to integrate partners who can contribute capital, technical capabilities, and supply chain expertise to consolidate the project, which is considered a flagship initiative of President Claudia Sheinbaum’s administration.
What Olinia Needs to Operate
Capuano Tripp explained that for the project to be self-sustaining, Olinia’s development depends on a comprehensive structure that goes beyond simple vehicle manufacturing. The company is working on three fundamental fronts to ensure long-term success:
- Financial: Raising capital to cover the project’s investment needs.
- Industrial: Acquiring specialized manufacturing know-how.
- After-sales service: Creating a logistics network for maintenance, spare parts supply, and warranties for users.
Profitability and Upcoming Launches
Olinia plans to unveil the prototype of its cargo model in July, joining the previously announced low-speed passenger vehicle. Regarding financial viability, the director stated that the pricing structure allows for profit margins from the start of operations.
“I can confirm that the prices we are currently discussing are prices that generate profits,” Capuano Tripp said.
With an entry price set at 150,000 pesos (about $8,000 USD), Olinia aims to position itself in an underserved segment of the automotive market, with deliveries expected to begin in the summer of 2027.
