Cancún, Quintana Roo — Governor Mara Lezama Espinosa is leading an international push to promote the Mexican Caribbean as the “World Capital of Vacations” during the 2026 FIFA World Cup, aiming to attract more visitors and boost economic benefits for the state.
Through the Quintana Roo Tourism Promotion Council (CPTQ), the state has deployed a series of promotional activities in New York and New Jersey, a key source market for the Mexican Caribbean and host of several World Cup matches.
The Mexican Caribbean has become the only tourist destination recognized as a Host City Supporter for the New York-New Jersey venue, granting it access to official tournament events, promotional spaces, and brand visibility in high-traffic fan zones.
Lezama described the World Cup as a historic opportunity to showcase Quintana Roo’s attractions and generate shared prosperity for families through increased visitor arrivals.
Promotional modules have been set up at strategic locations including the USTA Billie Jean King National Tennis Center in Queens and the Sports Illustrated Stadium in New Jersey, where thousands of fans can directly experience the region’s tourism offerings.
Activities include the Mexican Caribbean Day, featuring brand ambassadors, interactive digital experiences, promotional materials, and public engagement activities. Visitors can explore interactive exhibits, audiovisual displays, and immersive experiences highlighting Quintana Roo’s beaches, cenotes, and natural attractions.
The campaign also includes digital advertising on 45 screens in high-traffic areas of New York, such as around Rockefeller Center, as well as presence at John F. Kennedy International Airport and Newark Liberty International Airport, reaching millions of travelers.
Tourism officials estimate these efforts will generate more than 14 million advertising impressions during the tournament, strengthening Quintana Roo’s position in key international markets.
State Tourism Secretary Bernardo Cueto said the event’s global visibility allows the Mexican Caribbean’s tourism offerings to reach millions of people.
