Holbox, Quintana Roo — Tourism officials on Holbox Island are projecting up to 95% hotel occupancy for the upcoming summer vacation season, with average visitor spending of $600 over three days, according to Alejandro de Jesús González Villanueva, Director of Tourism for Lázaro Cárdenas municipality.
While May and June typically see occupancy around 50%, González said bookings are expected to surge past 90% in July. He noted that Holbox relies heavily on last-minute reservations, often made just two or three days in advance.
“The good news is we’re already seeing an upward trend as summer vacation approaches,” González said. “If everything continues as we hope, and being very optimistic, we could reach 95% occupancy during the peak days of the season. Holbox is a destination that receives many last-minute bookings, so we’re confident the coming weeks will be very positive for the tourism sector and especially for all the families that depend on this activity.”
The average stay during summer is two nights and three days, González said, compared to winter when visitors often stay up to ten days, taking more time to enjoy the destination.
González emphasized that tourism spending directly benefits the entire community, as visitors pay for accommodation, food, tours, transportation and local products. “In Holbox, practically the entire economy revolves around tourism,” he said. “Each vacation season represents a great opportunity to strengthen the island’s economy and the pockets of the community.”
He highlighted the island’s attractions beyond its beaches, including birdwatching for flamingos, mangrove tours to Cabo Catoche, and whale shark sightings in the protected biosphere reserve. “We have beautiful, unique and magical sunsets; a vast and delicious gastronomy; and experiences that let you feel and live the island more directly,” González said.
