Cancun Tourism Secretary Refuses to Estimate Summer Visitor Numbers, Awaits July Data
Cancun, Quintana Roo — The municipal tourism secretary of Cancun, Juan Pablo de Zulueta, declined to release a projection for summer vacation visitors, saying he will wait for consolidated data before making an official estimate.
De Zulueta cited recent factors such as the World Cup and airline seat availability as influences on tourism patterns this year, making it premature to compare with summer 2025.
“I wouldn’t want to give a number we don’t have… once we have reservations, we can give a much more accurate figure,” he told reporters.
The city will analyze results at the end of July and early August to determine whether visitor numbers surpassed last year or if promotional strategies need reinforcement.
Over the weekend, Cancun International Airport logged more than 500 flight operations, and hotel occupancy reached approximately 72%, de Zulueta noted.
He acknowledged challenges including reduced airline seats and the presence of sargassum seaweed along the Mexican Caribbean coast. The city’s strategy, he said, is to diversify offerings with cultural, culinary, and sports events to maintain visitor interest.
Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx
