Abraham ‘Chore’ Martín Eyes Playa del Carmen Mayor’s Race Amid Criticism

Portrait of Abraham Chore Martin, director of revenue for Playa del Carmen, who is seeking the municipal presidency.

Playa del Carmen, Quintana Roo — José Abraham Martín Álvarez, known as “Abraham Chore” Martín, is positioning himself to run for mayor of Playa del Carmen, even as critics question his experience and point to political connections behind his rise.

Martín Álvarez has held several posts in the municipal government. According to people close to him, he previously managed projects at a private company before leading the city’s sports institute.

In October 2022, Gov. Mara Lezama Espinosa appointed him director of revenue collection, a position tied to the state Finance and Planning Secretariat and the Quintana Roo Tax Administration Service.

Although he has kept a low profile, multiple sources attribute his political ascent to his father, Miguel Ramón Martín Azueta, a former mayor of Playa del Carmen for the Institutional Revolutionary Party (PRI) who later joined Morena. According to those accounts, the appointment was intended to open the door for him in public administration despite his limited experience.

People familiar with the official say he is now seeking Morena’s candidacy for the municipal presidency, even though he has yet to show results in his current role. They also say the city’s municipal trustee, Agustín Aguilar Méndez, acts as one of his main advisers because of his lack of experience in public administration.

Martín Álvarez is also linked politically to the circle of former Mayor Laura Beristain Navarrete. Her administration faces 13 complaints before the state’s anticorruption prosecutor’s office, including an alleged financial loss exceeding 200 million pesos.

Community leaders also say Martín Álvarez maintains ties with people accused of financial crimes and has shown neither closeness to the public nor results since taking office.

As he continues to seek the mayoral nomination, his detractors say, he has yet to prove he has the skills and experience to handle Playa del Carmen’s administrative and financial challenges.

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By Ana Reyes

Ana Reyes covers environmental policy, conservation initiatives, infrastructure projects, and political developments across the Yucatán Peninsula for Riviera Maya News & Events. She reports on issues from sargassum management and reef conservation to the Maya Train, coastal development, and state and federal policy affecting Quintana Roo and the broader peninsula.Ana has covered environmental and political news since 2023, tracking key developments in Mexico's environmental regulations, coral reef protection, coastal zone management, and the intersection of tourism development with conservation efforts. Her reporting spans from Cancun's hotel zone to the Sian Ka'an Biosphere Reserve and the culturally significant regions of the Yucatán interior.Ana is fluent in English and Spanish, and draws from a wide range of sources including government environmental agencies, conservation organizations, academic researchers, and local community leaders to provide balanced, well-sourced coverage. She is particularly focused on how environmental policy decisions affect the daily lives of residents and the long-term sustainability of the region.For story tips: ana@rivieramayanews.mx