VIMA Foods Aims to Double Mexico Revenue to $140 Million in Five Years

Cancún, Quintana Roo — Food distributor VIMA Foods is looking to double its revenue to $140 million within five years, betting on Cancún’s tourism boom to drive demand from hotels, restaurants and cafeterias, the company said.

The firm currently reports revenue of more than $70 million in Mexico. VIMA Foods outlined the growth target during a meeting with reporters on Thursday at its distribution center in Cancún, where it also presented the facility to media.

Sandra Cruz, a public relations consultant for the company, said steady and efficient food supply is essential for Quintana Roo’s tourism and commercial sectors, where hotels and restaurants need constant restocking.

In Cancún, VIMA Foods focuses on the so-called HORECA channel — hotels, restaurants and cafeterias — but its operation is multi-category and multi-channel. The company also supplies distributors, convenience stores and supermarket chains, with products reaching outlets including Oxxo and 7-Eleven.

Cruz did not specify how many tons of product the company distributes, saying only that its operation spans several product categories and sales channels.

The company described the Cancún operation as part of a wider expansion strategy aimed at strengthening its position in a destination where tourism generates heavy demand for food. Reliable supply in Cancún is seen as a key factor in meeting the needs of hotels and restaurants as the sector grows across Quintana Roo.