Tulum Tourism Department Launches Call for Photos to Promote ‘Pueblo Magico’ Status

Tourists at a beach in Tulum, Quintana Roo, Mexico

Tulum, Quintana Roo — The Tulum Tourism Department has launched a call for tourism service providers, tour operators, hotels, restaurants, and related businesses to submit photographs and images for use in promoting the destination on the official platforms of Mexico’s Pueblo Magico program.

Haide Hernandez Pastrana, director of the Tulum Tourism Department, said the initiative aims to strengthen the municipality’s presence in tourism promotion networks and showcase the natural, cultural, and tourist attractions that distinguish the destination.

The images may include tourist activities on beaches, cenotes, lagoons, archaeological sites, turtle tours in Akumal, manta rays, and other representative scenes of Tulum, always focused on promoting the tourist experience of the municipality.

Hernandez Pastrana noted that the call is free of charge and open to all tourism-related service providers. Interested parties only need to approach the corresponding offices or consult the official pages of the Tulum City Council, where the invitation has already been published.

“We want to show what we are as a destination and as a Pueblo Magico. We invite everyone to participate and share the material they already use in their tours or tourism promotions,” she said.

The selected photographs will be disseminated through the official social media channels of Tulum Pueblo Magico, with the goal of strengthening the destination’s promotion and projecting its tourist attractions to a larger number of potential visitors.

The call will remain open indefinitely until a significant amount of graphic material is gathered. Authorities will later determine when to close the process or whether to extend the invitation to more tourism service providers.

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx