Tulum, Quintana Roo — More than 200 business representatives gathered in Tulum for a meeting dubbed “The Future of Tulum,” marking an early step toward creating the Coordinating Business Council of Tulum (CCET). The proposed organization aims to unite various productive sectors to address the challenges facing the destination.
Patricia de la Torre, founding president of the CCET, said Tulum remains one of the most internationally recognized tourist destinations but noted several issues require attention, including security, mobility, urban planning, infrastructure, public services, environmental protection, legal certainty, tourism image, and quality of life.
De la Torre explained that the process is in its initial organizational phase, and an election to formally choose the council’s leadership is expected within about a year.
Business leaders from various sectors attended the meeting and put forward proposals to strengthen the municipality’s development. Jorge Portilla Mánica emphasized the importance of citizen participation and coordinated work between civil society and the private sector to drive solutions to the destination’s current challenges.
Portilla also called for strengthening citizen oversight mechanisms, including social comptrollership, a legal tool to monitor the proper use of public funds.
Mario Cruz Rodríguez, a representative of the Tourism Promotion Council, reported on efforts with travel agencies, companies, and an airline to launch a strategy aimed at increasing flight operations and visitor arrivals to Tulum during the second half of July and throughout August.
Attendees agreed that the creation of the CCET seeks to open a space for coordination and dialogue among business leaders, authorities, and civil society, with the goal of generating proposals that contribute to the orderly and sustainable development of the municipality.
