SOC Places 136.6 Million Pesos in Business Loans in Quintana Roo

Five people sit in white armchairs on a stage beneath a large screen reading PANEL HIPOTECARIO and VOCES FINANCIERAS, with an audience visible in the foreground.

Cancún, Quintana Roo — Mexican financial firm SOC placed 136.6 million pesos in business loans in Quintana Roo during the first nine months of 2026, a 23.8% increase over the same period in 2025, the company announced at its 13th National Convention in Cancún.

The business lending growth contrasted with an 11% decline in the value of mortgage credit in the state, even as the average mortgage amount rose 10%.

Southeast region tops 5.7 billion pesos

Across the Southeast, SOC placed more than 5.7 billion pesos in mortgage and commercial credit between January and September, 1.8% more than in 2025. Business credit in the region accounted for 1.293 billion pesos of that total, a 29% increase that outpaced the 24% national average.

That means three of every 10 pesos of business credit SOC places in Mexico now come from the Southeast.

On the mortgage side, nearly 1,800 families in the Southeast obtained financing with the help of an SOC adviser, for a total of 4.452 billion pesos. Of those, 481 loans worth an average of 2.87 million pesos each were issued in Quintana Roo.

The company said the state’s mortgage volume fell 11% compared with 2025 but remained above the national average loan size of 2.82 million pesos.

Executives point to better-informed borrowers

SOC chief executive Fernando de Abiega said Quintana Roo is seeing more businesses turning to credit and more families buying with better information, and that the firm works to match each client with the option that fits their current stage among its partner institutions.

Luis Merediz, director general of SOC PRO MG, said the goal is for every family and business in Cancún and the Riviera Maya to find the financing option that suits them best, because each loan has to make sense for the household’s finances and remain payable both now and a decade from now.

The convention, held under the theme “Connections That Transcend,” brought together 750 people, including advisers from across Mexico and representatives of partner financial institutions, to share sales tools and strengthen the professional standards of financial advice.

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx