Quintana Roo Takes Mexican Caribbean to WTM London to Court British Travelers

Cancún, Quintana Roo — The Mexican Caribbean is showcasing its destinations at the World Travel Market (WTM) London, one of the world’s largest tourism trade fairs, with a delegation led by Quintana Roo Tourism Secretary Bernardo Cueto Riestra.

The appearance at the event is part of a broader international promotion strategy aimed at expanding business opportunities and strengthening air connectivity with the British market.

During 2025, the Mexican Caribbean welcomed more than 486,000 visitors from the United Kingdom, who accounted for 2.4 percent of all tourists arriving in Quintana Roo’s destinations, according to the state Tourism Department. Figures from the Migration Policy Unit also show Quintana Roo received 369,183 British air passengers that year — 77.7 percent of all British travelers who arrived in Mexico by plane.

Cueto said attending a fair of WTM London’s scale strengthens ties with one of the Mexican Caribbean’s most important source markets, opens new business opportunities and puts the state’s 12 destinations in front of leading international tourism industry figures. He added that the goal is for more British visitors to discover the state’s natural, cultural and culinary offerings.

Direct Flights From Five UK Cities

Air connectivity underpins the relationship. As of September 2026, the Mexican Caribbean had direct service between Cancún and several British cities through TUI Airways and British Airways:

• London–Cancún: 11 round trips per week
• Manchester–Cancún: five round trips per week
• Birmingham–Cancún: two round trips per week
• Glasgow–Cancún: two round trips per week
• Newcastle–Cancún: two round trips and one weekly departure

The presence at WTM London is part of a promotion drive led by Governor Mara Lezama, officials said, which seeks to position the Mexican Caribbean as a competitive, diverse and sustainable destination while strengthening links with major tourist-source markets.

Migration data confirms the Mexican Caribbean’s role as Mexico’s main gateway for British travelers, underscoring the value of maintaining an active presence at international tourism promotion events. Direct flights make it easier for visitors to arrive and open the door to wider collaboration with airlines, tour operators, travel agencies and commercial partners in the European market.