$6B Peso Riviera Maya Eco-Community Breaks Ground

Four individuals pose together in front of a backdrop featuring the logos of Nativa and Urbaz, all wearing white shirts and smiling for the camera.$# CAPTION

Cancún, Quintana Roo — A new real estate development, Nativa, is set to receive an investment exceeding 6 billion pesos, featuring diverse housing concepts ranging from residential plots to vertical developments designed for real estate groups.

A Vision for a New Community

Spanning 90 hectares, the project includes 17 private subdivisions with single-family lots, areas for residences, and a vertical housing zone. The initial phase will focus on selling plots, followed by completed villas, townhouses, homes, and apartments.

Jorge Eduardo Peón, Commercial Director of Nativa, described the project as ambitious and innovative. “We are creating a new community where residents of Playa del Carmen can live in a unique space, distinct from what’s currently available in the market,” he said.

Sustainable Amenities and Conservation Efforts

Key amenities include interconnected waterways linking private subdivisions, preserved cenotes, and adherence to environmental regulations. The development will feature a clubhouse with a gym, tennis and paddle courts, a multipurpose hall, and a school accessible by bicycle.

Peón emphasized sustainability, noting that only 50% of the land will be developed, leaving significant green and conservation areas. “We believe nature adds value to the project. This is an immersive experience in the jungle, designed with future generations in mind,” he stated.

Location and Pricing

Located at the southern entrance of Playa del Carmen, near Xcaret Park, the project offers single-family lots priced at 2 million pesos (approximately 8,000 pesos per square meter). Condominium-style villas start at 1.2 million pesos, while multifamily plots—rare in the area—range from 600 to 1,000 square meters, allowing for four-story towers with shared amenities.

Peón expressed optimism about the launch, calling it a sound investment due to its sustainability and unique offerings. “We hope the market embraces this project, as it represents a new way of living in harmony with nature,” he concluded.


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