Legislative Push for ‘Barrio Mágico’ Designation Gains Momentum in Quintana Roo

A street in Playa del Carmen with colorful buildings and palm trees, representing the proposed Barrio Mágico district.

Playa del Carmen, Quintana Roo — The College of Architects of the Riviera Maya is working with state lawmakers on a bill to regulate the creation of “Barrio Mágico” districts in Quintana Roo, aiming to give the tourism model a solid legal foundation under the state’s Urban Development and Land Law.

Manuel Barrero Gutiérrez, president of the architects’ college, said the initiative is being developed alongside state deputies María José Osorio Rosas and Hugo Alday Nieto. The goal is to provide a legal framework for the concept, which the federal Tourism Ministry defines as spaces that blend history, culture, gastronomy, and local life to create unique visitor experiences.

Chetumal’s historic center was named the country’s first Barrio Mágico in 2023. The new law would allow other cities in the state to apply for the designation.

“We are discussing the Barrio Mágico concept, which is very important and interesting for capital cities,” Barrero Gutiérrez said. “Chetumal’s historic center was named the first Barrio Mágico in the country. We have been talking about several issues… we have to find ways to generate other types of tourist spaces.”

The architects’ college has also joined legislative working groups to participate in open parliament sessions, as required by Article 49 of state law. A key priority is reviewing the state’s condominium law, with the college’s legal team ready to submit technical proposals.

“What we are seeking is for the laws to be adjusted to what Playa del Carmen needs, specifically in our municipal seat,” Barrero Gutiérrez said. “The remodeling of some areas will be one of the next projects.”

The Barrio Mágico designation requires proper commercial and residential zoning, he added.

On urban sustainability, Barrero Gutiérrez noted that current regulations require at least 40% of a property’s area to be preserved as vegetation, prioritizing native flora. He also proposed building parks and green spaces under highway bridges, a practice already seen in other large cities, and installing fountains at major intersections to improve the city’s image.

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx