Mexico City — Farmacias del Ahorro has announced a company-wide artificial intelligence deployment aimed at freeing up 100,000 operational hours over the next 12 months, part of a broader strategy to transform the shopping experience and boost productivity.
The program, called PotencIA, will implement tools based on Gemini Enterprise, an AI platform developed by Google, to automate tasks, optimize processes, and support decision-making across the organization.
According to the company, the goal is to reduce administrative burdens and allow employees to focus on higher-value strategic activities, while also building digital skills in key areas such as human resources, information technology, marketing, and e-commerce.
The strategy will roll out in three phases throughout 2026. The first phase prioritizes individual productivity through training; the second scales implementation organization-wide with process automation; and the third aims for a comprehensive transformation under an “AI-first” model, embedding artificial intelligence across operations.
Farmacias del Ahorro will also establish an Artificial Intelligence Council to oversee responsible use of the technology, measure results, and ensure return on investment, as the retail and healthcare sectors face increasing pressure for efficiency and competitiveness.
With this move, Farmacias del Ahorro seeks to position itself as an innovation-driven organization where AI serves as a tool to improve customer service and strengthen its leadership in Mexico’s healthcare sector.
