Cancún Travel Mart Projects $5.45 Billion in Sales at 38th Edition

Cancún, Quintana Roo — The 38th Cancún Travel Mart closed its 2026 edition with a preliminary sales projection of $5.45 billion, organizers said, after bringing together 566 buyers and suppliers from 22 countries for thousands of business meetings aimed at strengthening the region’s tourism trade heading into 2027.

The fair, organized by the Hotel Association of Cancún, Puerto Morelos and Isla Mujeres (AHCPMIM), ran from Oct. 21 to 23 at the Iberostar Selection Cancún, where national and international tourism companies made contacts and explored ways to expand the Mexican Caribbean’s presence in global markets.

Organizers reported 2,345 business meetings inside the official venue, a 5.11% increase over last year. Additional interactions linked to the event pushed the estimated total to 4,350 business contacts.

International reach and 2027 outlook

The final tally counted 242 buyers and 324 suppliers from 236 companies — 120 buyer firms and 116 supplier firms. Participants came from 22 countries, including the United States, Canada, Brazil, Argentina, Colombia, Spain, France, Germany, Italy, the United Kingdom, Israel and the United Arab Emirates, along with Mexico and other nations in the Americas, Europe and the Middle East.

The mix of markets allowed companies, destinations and service providers to strengthen ties as the tourism industry looks to anticipate shifts in travel habits and keep Cancún, Puerto Morelos and Isla Mujeres competitive internationally.

The official opening was led by AHCPMIM President Rodrigo de la Peña Segura and attended by Quintana Roo Governor Mara Lezama Espinosa, federal Tourism Secretary Josefina Rodríguez Zamora, Cancún Mayor Ana Paty Peralta de la Peña and Puerto Morelos Mayor Blanca Merari Tziu Muñoz, as well as representatives of business organizations and the hotel sector.

State Tourism Secretary Bernardo Cueto Riestra described the event as one of Mexico’s leading tourism marketing platforms.

De la Peña Segura said the natural attractions, culture, cuisine and hospitality of the three destinations set them apart. He also said investment, new hotel openings and the arrival of international brands reflect business confidence in the Mexican Caribbean.

Traveler trends and market data

As part of the professional program, Expedia Group presented its Unpack 2027 study, an analysis of traveler preferences and destination behavior.

Organizers said the data is meant to give buyers and suppliers tools to identify trends, adjust commercial strategies and respond to new patterns in international demand.

The program opened Wednesday, Oct. 21, with a golf tournament for networking and a welcome cocktail at the Hyatt Zilara Cancún, followed the next day by the inauguration ceremony and business meetings.

Carbon-neutral certification and a 50th anniversary

The fair earned carbon-neutral certification for the fourth consecutive year, an accreditation the organizing association says makes it the only national tourism trade show with that recognition. The effort was backed by sponsors Ingenergía, Enterprise Rent-A-Car, National Car Rental and Mar + Invest.

The 2026 edition also launched commemorative activities for the 50th anniversary of the hotel association, founded in 1977. During the ceremony, De la Peña Segura unveiled a refreshed institutional identity and previewed a series of interviews with tourism industry figures whose accounts will form part of the organization’s historical record.

The association represents more than 36,000 hotel rooms and promotes business coordination, sustainable growth and continuous improvement of hospitality services in the destinations it covers.

Organizers announced that the 39th Cancún Travel Mart will take place Oct. 22-24, 2027.