Cancun Hotels Won’t Cut Rates Despite Higher Visitor Taxes

Cancun, Q. Roo — The hotel sector will not lower hotel rates for 2027 and does not foresee adjustments in its operations as a result of increases in fees and taxes charged to visitors, according to Rodrigo de la Peña, president of the hotel sector of Cancun, Puerto Morelos and Isla Mujeres.

De la Peña said the sector will continue working to achieve the best conditions and will not let up on ensuring that resources from the Non-Resident Tax (DNR) are allocated to direct promotional actions in the country.

The sector is cautious about the effects that any adjustment related to the DNR will have on costs, and it was noted that such an adjustment should be analyzed by airlines, agencies and platforms that market travel packages in order to avoid any negative impact on the intention and flow of visitors.

From the hotel industry’s perspective, however, the sector continues to move forward. Investments in renovations, modernization of establishments and strengthening of tourism promotion are part of the sector’s strategies to maintain the competitiveness of the Mexican Caribbean. It was also assured that rates will not be lowered because efforts are being made to offer the highest quality.

De la Peña clarified that while each establishment defines its own commercial strategy, it is a fact that all seek to improve their rates. Although it is recognized that some hotels may face difficulties in certain segments, new developments are also being incorporated into the tourism offer, which forces companies to stay updated.

Regarding the Non-Resident Tax, the hotel leader reiterated that there is a portion of that revenue that is not earmarked and that the tourism sector is looking to direct it toward promotional actions for the Mexico brand, as there is a significant issue to address.

Regarding visitax, another state tax that is inconvenient for tourists, it was indicated that last year an attempt was made to have the collection mechanism and operation handled by the hotel industry, but this did not materialize. A company is now responsible for collecting the tax at the airport, and this company must be monitored to ensure its proper functioning; these decisions fall under the jurisdiction of the state financial authorities.

The hotel leader made clear that, on behalf of the sector, this tax should be cancelled.