Chetumal, Quintana Roo — Bacalar continues to solidify its reputation as a primarily domestic tourism destination, with 80% of visitors coming from other parts of Mexico and only 20% from abroad, according to local tourism officials.
Edmundo Gómez Koyoc, Bacalar’s tourism director, said the town’s famous Seven Colors Lagoon attracts mostly travelers from Mexico City and its metropolitan area, as well as from Guadalajara and Monterrey.
Growing International Interest
Among foreign tourists, visitors from Spain, France, and Germany arrive during well-defined seasons, while the U.S. market is steadily growing, Gómez Koyoc noted.
He said authorities are working with the Miami consulate to boost international arrivals, leveraging the Tulum International Airport as a connection hub, which has improved the destination’s accessibility.
The official added that this dynamic keeps Bacalar busy year-round, though low seasons still occur. During those periods, the town organizes events such as traditional fairs and open-water competitions to attract visitors.
Economic Impact and Challenges
Projections for 2026 indicate tourism revenue will exceed the approximately $90 million recorded in 2025.
Gómez Koyoc acknowledged that one of the main challenges is increasing the average visitor stay, currently at 2.5 days, to three days, which would boost spending and benefit local tourism service providers.
