2025 Travel Trends: Cozumel Surges, Gen Z Favors All-Inclusive Resorts

Expedia Group's annual Unpack '25 report has been released, outlining the primary motivations of travelers and the rising destinations for the upcoming year. One key finding is the growing popularity of Cozumel, Mexico, as an alternative to Cancun.

Key Trends

1.- All-Inclusive Resorts: These resorts are becoming increasingly popular with Generation Z, who appreciate the balance of quality and price, as well as the luxury experience. 41% of this demographic seek to reduce stress, while 42% prefer this type of accommodation.

2.- Culinary Experiences: Nowadays, travelers are not only seeking accommodation but also exceptional dining experiences at hotels. Mentions of restaurants and chefs have risen by 40% in the past year. Almost a third of travelers say that room service from a renowned restaurant would influence their booking decision.

3.- Emerging Destinations: The report reveals that 63% of consumers are keen on visiting less popular destinations. The top ten emerging destinations for 2025 include:

• Reims, France (alternative to Paris)
• Brescia, Italy (alternative to Milan)
• Cozumel, Mexico (alternative to Cancun)

4.- Set-Jetting: Two-thirds of travelers say that film and television shows influence their travel decisions, a 16% increase from the previous year.

5.- Social Media Influenced Travel: Half of consumers are interested in booking trips they've seen on social media, although the complexity of doing so is often a deterrent.

Expedia Group CEO, Ariane Gorin, stressed the importance of leveraging technology to streamline the travel process and to align with evolving traveler preferences. The Unpack '25 report offers an in-depth look at how travelers are reshaping their experiences and expectations for the future.