Isla Mujeres, Quintana Roo — Tourists from the United States and Canada led international arrivals to Isla Mujeres in 2025, according to a report from the Quintana Roo Tourism Department (Sedetur). Domestic visitors accounted for 22% of arrivals, with most coming from Mexico City (25.3%), the State of Mexico (13.3%), Nuevo León (10.8%), Guanajuato (9.6%), and Jalisco (7.2%).
During the week of May 16-22, the island — which includes the Costa Mujeres area — reported hotel occupancy of 61.7%, down from 67.3% the previous week. Occupancy recovered in the last week of May, boosted by the International Fishing Tournament. Costa Mujeres specifically saw occupancy of 67.0% from May 9-15 and 69.0% the following week.
In the first quarter of the year, Costa Mujeres received 325,929 visitors, while Isla Mujeres welcomed 65,928, for a combined total of 391,857 — an average of 4,353 tourists per day.
Sedetur also broke down visitor ages by generation: Baby Boomers (60 and older) made up 10.2%; Generation X (40-59) accounted for 40.3%; Millennials (30-39) represented 24.4%; Generation Z (13-19) 18.7%; and Generation Alpha (0-12) 6.4%.
Regarding travel companions, 43.8% of visitors traveled as a couple, 40.5% with family, 9.9% with friends, and 5.9% alone.
Isla Mujeres holds the designation of Pueblo Mágico (Magical Town) and is promoted by the federal government as “one of the best-kept secrets of the Mexican Caribbean.” The island offers activities such as snorkeling, diving, swimming with whale sharks, zip-lining, and visits to the Manchones underwater sculpture reef.
Local authorities, led by Mayor Atenea Gómez Ricalde, have improved tourism infrastructure, including new selfie spots at Punta Sur, a statue honoring the goddess Ixchel, and a wooden house viewpoint at Garrafón Park.
