Tulum Merchants Question Canaco’s Usefulness as Membership Declines

Rufino Hernandez Jimenez, leader of artisans at Centro Artesanal Tulum, speaking about Canaco's lack of support.

Tulum, Quintana Roo — The National Chamber of Commerce (Canaco) delegation in Tulum is facing growing criticism from local merchants who say the organization provides no tangible support despite requiring annual membership fees.

Rufino Hernandez Jimenez, leader of artisans at the Centro Artesanal Tulum and a former head of the Canaco delegation, said many small business owners no longer see value in belonging to the chamber.

“There’s no point in being part of Canaco when there’s no support,” Hernandez said. “Merchants pay an annual fee, and the next year they have to rejoin and pay again for supposed benefits that never materialize. We feel abandoned.”

Hernandez noted that during his tenure as delegation leader, the chamber ran membership drives, field outreach, and activities to support the commercial sector, including participation in national programs like El Buen Fin. But he said those efforts have since declined sharply.

None of the artisans at the Centro Artesanal Tulum are currently affiliated with Canaco, citing a lack of trust in the organization’s promised benefits.

Hernandez called on the state-level Canaco leadership in Chetumal to intervene and strengthen the Tulum delegation. He also urged tourism authorities at all three levels of government to take steps to boost visitor numbers, warning that many local businesses face worsening economic conditions if tourist activity continues to lag.

“Merchants expect greater participation and concrete results to restore confidence in the local business sector,” he said.

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By Laura Castillo

Laura Castillo covers tourism, business, and economic development across Cancún, Playa del Carmen, Tulum, and the wider Riviera Maya for Riviera Maya News & Events. She tracks the region's most important business stories — from hotel investments and airline route expansions to real estate market trends and local economic policy — helping English-speaking readers stay informed about the economic pulse of Mexico's Caribbean coast.Laura has been reporting on Quintana Roo's tourism sector since 2020, closely monitoring developments in Cancun's hotel zone, Tulum's rapidly growing commercial corridor, and the evolving business landscape in Playa del Carmen. Her coverage includes corporate investments, employment trends, infrastructure projects, and the economic impact of events like sargassum seasons and hurricane preparation.Before joining Riviera Maya News & Events, Laura worked in business development and market analysis in the Riviera Maya region, giving her first-hand insight into how tourism, real estate, and local commerce intersect. She is fluent in English and Spanish.For story tips: laura@rivieramayanews.mx