Quintana Roo Timeshare Clubs Grow 5% Despite U.S. Tourism Decline

Cancún, Quintana Roo — Timeshare clubs in Quintana Roo posted a 5% growth in 2025 despite a 10% contraction in the crucial U.S. tourist market, with Canadian and Latin American visitors helping to offset the decline.

Claudia Villuendas, head of the Association of Vacation and Tourist Complexes (Acotur), said the sector faced challenging months between summer and October but rebounded through creative promotions and targeted strategies to attract new members.

These efforts paid off during the winter season, when resorts in the Mexican Caribbean reached up to 90% occupancy.

Canada and Latin America Fill the Gap

When U.S. travel slowed, Canadian and Latin American tourists became the driving force, drawn by the region’s beaches and warm climate. Their dynamic travel patterns provided the necessary counterbalance to keep overall numbers positive.

Looking ahead to 2026, industry leaders express optimism, particularly with the recent introduction of an electronic visa for Brazilian tourists. Villuendas described the Brazilian market as “strategic,” noting that these visitors typically enjoy longer stays and spend generously on their vacations, promising a fresh boost to the local economy.

Women’s Forum Highlights Industry Leadership

Beyond the economic figures, Acotur is spotlighting the role of women in the tourism sector. Villuendas announced the third edition of the Women’s Forum, themed “Women Transforming the Destination,” scheduled for March 3. The event expects to draw over 650 participants to celebrate and strengthen women’s contributions to the industry’s evolution.