New Orleans, Louisiana — Quintana Roo is promoting its underwater attractions at the DEMA Show 2026 in New Orleans, aiming to boost international visibility for diving in the Mexican Caribbean, open new partnerships with the specialized dive industry and follow up on issues that affect the flow of international visitors.
The Mexican Caribbean delegation is led by Pablo Casas, undersecretary of Tourism, and Miguel Cámara, director of Sustainable Tourism Planning at the state Tourism Department (Sedetur). The two officials are heading a working agenda with organizations, certification agencies and professionals from the international diving industry.
Two guides showcase the state’s dive offerings
On the promotional side, the delegation is presenting the Guide to the Seven Dive Destinations of the Mexican Caribbean and the Guide to Caves and Caverns of the Mexican Caribbean. Officials said the publications showcase Quintana Roo’s underwater wealth, make it easier to market specialized experiences and encourage responsible diving that is tied to ecosystem conservation and the hiring of formally registered tourism operators.
More than 587,000 tourists went diving in the Mexican Caribbean during 2025, equal to 2.9 percent of all visitors to the destination, according to the state Tourism Department.
Organizers said one of the most notable features of this year’s edition is that, for the first time, the Mexican Caribbean is represented by all seven of the state’s dive destinations:
- Isla Mujeres
- Cancún
- Puerto Morelos
- Playa del Carmen
- Cozumel
- Tulum
- Grand Costa Maya
The DEMA Show is one of the dive industry’s largest trade gatherings, drawing retailers, certification agencies, travel operators and equipment makers from around the world.
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